Better websites
5 min read
A website should do more than look good
A practical way for independent businesses to turn their website into a clearer, more helpful part of the customer journey.
Read the articleNotes for thoughtful growth
Useful ideas for
work that works better.
Practical notes on websites, software, and the small improvements that help independent businesses serve customers and keep work moving.
The journal
Latest thinking
Straightforward guidance, grounded in the everyday realities of running a business.
Workflow automation
6 min read
Is your business process ready for automation?
Use this step-by-step test to decide whether a repeated business task is a good automation candidate, and how to handle exceptions safely.
Read the article Better websites
7 min read
A practical SEO checklist for a small business website
Work through the technical, content, and local-search basics that help search engines understand your business website and help customers choose a next step.
Read the article Customer systems
6 min read
When should a small business move from spreadsheets to a CRM?
A practical checklist for deciding whether a customer relationship management system will solve real follow-up problems—or just add another tool.
Read the articleHave a practical challenge?